Many entrepreneurs or business owners in Rochester, New York, when asked seem confused about why SEO is important. Now we’re here to clear out any basic questions on SEO that boggles your mind.
SEO basically means Search Engine Optimization. It’s the process of achieving website traffic from organic and free search results.
First, let’s understand what is “search engine”. Tech-savvy or not, you definitely know Google, right? It is one of the most used search engines in the world, alongside Yahoo and Bing.
When a user enters a search term, these search engines display the most appropriate search results.
Internet users rely on the search function to look for specific answers. Unlike with the social media platforms, you unconsciously digest various information that’s just given to you instantly– without any context, whether you can relate to the posts or not.
Through the “search function,” it’s all about specificity and relevancy. And as a business owner, you have to provide answers to various questions searched by users in order to leverage your online brand presence.
Business owners at times don’t believe in SEO strategies. One its because it’s complicated or two, their physical store doesn’t need it anyway. But here’s why SEO is important:
- You need SEO for your business because it helps you increase your authority on your target niche. When you’re on top of search results, people trust your content and with that, they will ultimately share your web content because they find it substantial and relevant.
- SEO is important because it adds great value to your business. People use search engines for directions, reviews, and credibility of the store. So if you have a brick-and-mortar store, you’ll need to be able to give clear direction to your customers. Even if your customers are already familiar with your business name, the tendency is that they’ll type your business name into the search engine rather memorizing your domain name. So the least you can do is make sure they’ll be pointed to the right site.
- SEO is essential to increase your website’ traffic + leads. SEO is all about an increase in your exposure when it happens, your site will have more visitors + free qualified leads! Yes, FREE LEADS! When you have an SEO optimized website, it’ll bring your brand to the forefront of search results.
To top it all off, SEO is one of the most effective ways to build your digital presence.
Digital SSVM Will Help You Rank Better in Search Results
You may have heard people say, “SEO is easy, it’s just filling your site with keywords.”
To be clear, SEO is not just all about keyword stuffing to trick the search engine. It’s a variety of activities that help search engines trust your website to make your content relevant to people. Keyword research is just one of the activities involved to determine what your target audience is looking for and we will naturally incorporate it in your content.
But you don’t want to spend hours studying SEO, right?
That’s why at Digital SSVM we’ve got it covered for you! Let our years of proven experience lead you to the right SEO strategy for your business. Whatever business you are in, SEO is important to your company’s growth, credibility and authority online and offline. Continue to build your brand’s reputation with Digital SSVM SEO service.